About Us
Welcome to the Hoka Team
WHO WE ARE
At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.
We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.
TIME TO FLY™ STORIES
We seek to tell the authentic and unique stories of athletes who are finding joy in movement; in doing so, we hope to provide inspiration and talent for athletes everywhere. To see their stories, follow us on Instagram at @hoka_au and follow the hashtag #timetofly. You can also click below to watch and read about select athletes whose stories we have highlighted.
WHAT MAKES US DIFFERENT
Feel the Innovation in Every Step
Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And we are always thinking up new ways to make movement more fun, more purposeful, and more empowering. Click below to learn about the technologies that make HOKA footwear one-of-a-kind.
WHERE WE CAME FROM
“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”
-HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.
HOW IT ALL STARTED
Watch “The Rundown” to meet our founders and see how they parlayed a spark of inspiration into the creation of HOKA.
WHERE WE'RE GOING
While we were first known for shoes with oversized midsoles, today our shoes and apparel are designed with that same problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. We continue to take a bold and unexpected approach to empower athletes of all levels to feel like they can fly.
OUR CULTURE
A little over a year ago, we promised to take steps to dismantle racism in our industry and our society, as well as to listen, learn, and become better allies. We recognised then, and reaffirmed today, that fulfilling our promise to empower a world of athletes to fly over the earth will require a long-term commitment, a great deal of introspection and humility, and for you to hold us accountable. Click below to learn about the steps we have taken, and the steps we are taking. It's Time to Fly™. #TimeToFly
We are a bold brand rooted in performance, but we do our work with a smile. Like you, we all seek and find joy in unique forms of movement, and do it with goals that range from running a personal best in the marathon to finish our first 5K; dedicating ourselves to a new fitness routine or getting outside every day because it makes us a better parent, colleague, or friend; and many more. If you're interested in joining our team, you can browse our current openings at the link below. We'd love to hear from you!